When creating a Promotion, what is a “Lead Form” for? How does it work?
![](https://help.promotionvault.com/wp-content/uploads/2023/11/image-25-1024x683.png)
A lead form is a way to collect leads by having the lead enter their information themselves. When the lead form is turned on for a promotion on the promo overview page you can add custom text and the lead can enter their email address & name to qualify for the reward.